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← Newsroom/From the OEMs

All-new Subaru Forester - Special Offer | Subaru Australia

Compiled by ADME Newsroom from 1 source

First reported by Subaru Australia · 9 September at 10:56 am

Who's covering this — 1 article

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Image: Subaru Australia

The quick read

Full coverage

Subaru Australia·OEM newsrooms·9 September at 10:56 am

All-new Subaru Forester - Special Offer | Subaru Australia

Save up to $3,300* on the all-new Subaru Forester AWD, now from $45,990 driveaway*. Smarter, safer and more capable than ever, with a bold new design, enhanced X-Mode, EyeSight® Driver Assist and a…

Watch at Subaru Australia →

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The quick read

  • The all-new Subaru Forester AWD is now available from $45,990 driveaway, representing a saving of up to $3,300.
  • The new Forester features enhanced X-Mode, EyeSight Driver Assist, and a bold new design.
  • The price reduction is likely to increase sales and showroom traffic for Australian dealers.
  • Competitors in the AWD segment will need to review their pricing strategies in response to Subaru's aggressive move.

For dealers: Australian dealers can capitalize on the Forester's new pricing to drive sales and increase market share.

AI-assisted summary of the coverage below — check the original reporting before relying on specifics.

ADME commentary

The ADME angle

The Subaru Forester's new driveaway price of $45,990 represents a significant reduction in cost for customers, which could lead to increased sales and showroom traffic for Australian dealers.

This price drop of up to $3,300 is likely to put pressure on competitors in the AWD segment to review their pricing strategies, potentially sparking a price war that could benefit Subaru.

What it means for the order bank

Dealers who have existing orders for the Forester at the higher price point may need to reconsider their pricing and margin expectations, potentially impacting their bottom line.

The enhanced features of the all-new Forester, including EyeSight Driver Assist and X-Mode, will likely appeal to customers who value safety and capability, making it an attractive option in the market.

Competitor response and market dynamics

Other OEMs in the AWD segment, such as Toyota and Hyundai, will need to respond to Subaru's aggressive pricing strategy to remain competitive, which could lead to a shift in market share.

Taking action

This week, dealers can take advantage of the Forester's new pricing by promoting the savings of up to $3,300 to their customers and prospects, potentially driving sales and increasing market share.