← Newsroom/From the OEMsEVs & hybridsChinese brands

Colour Is Back! Meet the all-new GWM ORA 5 SUV

Compiled by ADME Newsroom from 1 source

First reported by GWM Australia · 25 July at 9:00 am

Who's covering this — 1 article

OEM newsrooms: 1

Image: GWM Australia

The quick read

Full coverage

GWM AustraliaOEM newsrooms25 July at 9:00 am

Colour Is Back! Meet the all-new GWM ORA 5 SUV

Which ORA 5 SUV colour would you choose? Let us know in the comments! The all-new GWM ORA 5 SUV has arrived in Australia, bringing bold styling, clever technology and over 400km of electric driving…

Watch at GWM Australia →

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← Newsroom/From the OEMsEVs & hybridsChinese brands

Colour Is Back! Meet the all-new GWM ORA 5 SUV

Compiled by ADME Newsroom from 1 source

First reported by GWM Australia · 25 July at 9:00 am

Who's covering this — 1 article

OEM newsrooms: 1

Image: GWM Australia

The quick read

The all-new GWM ORA 5 SUV has arrived in Australia with bold styling and over 400km of electric driving range
The ORA 5 SUV brings clever technology and a range of colours to the Australian market
GWM is expanding its presence in Australia with the introduction of the ORA 5 SUV
The ORA 5 SUV is a Chinese brand vehicle with a focus on electric driving

For dealers: Australian dealers should take note of the ORA 5 SUV's arrival as it brings a new competitor to the electric vehicle market

AI-assisted summary of the coverage below — check the original reporting before relying on specifics.

ADME commentary

The ADME angle

The arrival of the GWM ORA 5 SUV in Australia is a significant development for the electric vehicle market, particularly for dealers who have been waiting for a new player to shake up the segment

What it means for the order bank

The ORA 5 SUV's range of over 400km will be a major drawcard for customers looking for an electric vehicle that can handle long distances, and dealers should be prepared to field inquiries about the vehicle's capabilities

The fact that the ORA 5 SUV is a Chinese brand vehicle may also attract customers who are looking for an affordable alternative to established brands, and dealers should be prepared to highlight the vehicle's value proposition

Competitor response

Dealers can expect the established electric vehicle manufacturers to respond to the ORA 5 SUV's arrival by highlighting their own vehicles' strengths and weaknesses, and should be prepared to compare and contrast the different models

The ORA 5 SUV's bold styling will also be a major talking point, and dealers should be prepared to showcase the vehicle's design features to customers

Taking action

One decisive action a dealer could take this week is to review their electric vehicle inventory and pricing strategy to ensure they are competitive with the ORA 5 SUV, and to start training staff on the vehicle's features and benefits to be ready for customer inquiries

Go deeper — ADME analysis