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← Newsroom/EVs & hybridsSales & market

Electrified outsells petrol in Queensland as MTAQ presses on workshop capability

Compiled by ADME Newsroom from 1 source

First reported by AutoTalk Australia · 10 September at 10:14 am

Who's covering this — 1 article

Industry trade
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The quick read

Full coverage

AutoTalk Australia·Industry trade·10 September at 10:14 am

Electrified outsells petrol in Queensland as MTAQ presses on workshop capability

Electrified vehicles took 42.9% of Queensland new vehicle sales in August against petrol on 25.8%, with MTA Queensland using the result to push for workshop tooling and regional charging.

Read at AutoTalk Australia →

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The quick read

  • Electrified vehicles took 42.9% of Queensland new vehicle sales in August, outpacing petrol vehicles.
  • MTA Queensland is pushing for workshop tooling and regional charging infrastructure to support the growth of electrified vehicles.
  • Dealers must adapt to the changing market by investing in workshop capabilities and marketing efforts.
  • Failure to respond to the shift towards electrified vehicles will result in lost market share.

For dealers: The shift towards electrified vehicles in Queensland requires dealers to reassess their business operations and invest in new technologies and marketing strategies to remain competitive.

AI-assisted summary of the coverage below — check the original reporting before relying on specifics.

ADME commentary

The ADME angle

Electrified vehicles now outsell petrol in Queensland, which means dealers must reassess their workshop capabilities to handle the increased demand for EV and hybrid servicing.

The 42.9% market share of electrified vehicles in August is a clear indication that Queensland buyers are embracing the technology, and dealers who fail to adapt will be left behind.

What it means for the order bank

Dealers should review their current stock and ordering processes to ensure they are meeting the growing demand for electrified vehicles, rather than relying on traditional petrol-powered models.

The MTA Queensland's push for workshop tooling and regional charging infrastructure is a crucial step in supporting the growth of electrified vehicles, and dealers should be prepared to invest in these areas to remain competitive.

Competitor response and marketing

Dealers who are slow to respond to the shift towards electrified vehicles will cede market share to their competitors, who are likely to be investing heavily in marketing and promoting their EV and hybrid offerings.

Dealers should focus on developing targeted marketing campaigns to attract buyers who are interested in electrified vehicles, and ensure their sales teams are equipped to handle the unique questions and concerns of these buyers.

Taking action

This week, dealers should conduct a review of their workshop capabilities and develop a plan to invest in the necessary tooling and training to support the growth of electrified vehicles, in order to remain competitive in the Queensland market.

Go deeper — ADME analysis

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