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Leapmotor says nine in 10 buyers wouldn’t choose another Stellantis brand

Compiled by ADME Newsroom from 1 source

First reported by CarExpert · 10 September at 10:14 am

Who's covering this — 1 article

Motoring press: 1

Image: CarExpert

The quick read

Full coverage

CarExpertMotoring press10 September at 10:14 am

Leapmotor says nine in 10 buyers wouldn’t choose another Stellantis brand

The Chinese automaker says it is bringing new customers to its parent company, rather than taking sales from the group’s other established brands.

Read at CarExpert →

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← Newsroom/Chinese brandsSales & market

Leapmotor says nine in 10 buyers wouldn’t choose another Stellantis brand

Compiled by ADME Newsroom from 1 source

First reported by CarExpert · 10 September at 10:14 am

Who's covering this — 1 article

Motoring press: 1

Image: CarExpert

The quick read

Leapmotor says nine in 10 buyers wouldn’t choose another Stellantis brand
The Chinese automaker is bringing new customers to its parent company
Leapmotor is not taking sales from the group’s other established brands
The company is attracting a distinct customer base

For dealers: The success of Leapmotor in attracting new customers to the Stellantis group has significant implications for Australian dealers, who will need to be aware of the unique selling points of the brand and be prepared to respond to the competitive threat it poses.

AI-assisted summary of the coverage below — check the original reporting before relying on specifics.

ADME commentary

The ADME angle

The claim that nine in 10 buyers of Leapmotor vehicles wouldn’t choose another Stellantis brand suggests that Leapmotor is attracting a distinct customer base, one that is not necessarily considering other Stellantis brands.

This has significant implications for the way Stellantis manages its various brands, as it indicates that Leapmotor is not cannibalizing sales from other brands within the group.

Understanding the Customer Base

The fact that Leapmotor is bringing new customers to its parent company, rather than taking sales from established brands, means that the company can focus on growing its market share without worrying about internal competition.

This is particularly important in the context of the Australian market, where customers have a wide range of choices and brand loyalty can be difficult to establish.

Competitor Response

The success of Leapmotor in attracting new customers to the Stellantis group will likely prompt a response from competitors, who may seek to emulate Leapmotor’s strategy or differentiate themselves from the brand.

In order to stay competitive, dealers will need to be aware of the unique selling points of Leapmotor and be prepared to highlight the benefits of their own brands.

Taking Action

One decisive action that dealers could take this week is to review their current marketing and lead handling strategies to ensure they are effectively targeting and engaging with the distinct customer base that Leapmotor is attracting.

Go deeper — ADME analysis