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← Newsroom/EVs & hybridsSales & market

Mazda CX-6e 2027: first drive review

Compiled by ADME Newsroom from 2 sources

First reported by Chasing Cars · 6 October at 11:00 am

Who's covering this — 2 articles

Motoring press
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Image: Chasing Cars

The quick read

Full coverage

Chasing Cars·Motoring press·6 October at 11:00 am

Mazda CX-6e 2027: first drive review

In a twist for Mazda Australia, executives believe the brand’s new made-in-China CX-6e electric SUV could become its best-seller, displacing the combustion-engined CX-5 and CX-3… but only if our…

Read at Chasing Cars →
CarExpert·Motoring press·6 October at 10:00 am

2027 Mazda CX-6e review: Quick drive

Mazda's Chinese partnership has produced a second EV for Australia – this time an intriguing alternative to the best-selling Tesla Model Y.

Read at CarExpert →

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The quick read

  • Mazda executives believe the CX-6e electric SUV could become the brand's best-seller in Australia.
  • The CX-6e is made in China and will compete with the Tesla Model Y.
  • The success of the CX-6e will depend on its pricing and competitiveness with the Tesla Model Y.
  • Dealers will need to adapt their strategies to accommodate the shift towards electric vehicles.

For dealers: The potential for the CX-6e to become Mazda's best-seller in Australia has significant implications for dealers, who will need to reassess their stock and ordering strategies to accommodate the shift towards electric vehicles.

AI-assisted summary of the coverage below — check the original reporting before relying on specifics.

ADME commentary

The ADME angle

Mazda's prediction that the CX-6e could become its best-seller is a direct challenge to the long-standing dominance of the CX-5 and CX-3 in the Australian market, and will require dealers to reassess their stock and ordering strategies to accommodate the shift towards electric vehicles.

The CX-6e's made-in-China origins and electric powertrain make it an intriguing alternative to the Tesla Model Y, which has been the benchmark for electric SUVs in Australia - dealers will need to be prepared to compare and contrast the two models for customers.

What it means for the order bank

Dealers who fail to adapt to the changing market and stock sufficient numbers of the CX-6e risk being left behind as customers increasingly demand electric vehicles, and may find themselves losing sales to competitors who are better prepared to meet this demand.

The success of the CX-6e will also depend on Mazda's ability to price it competitively with the Tesla Model Y, which will require careful consideration of pricing and margin strategies to ensure the vehicle is attractive to customers without sacrificing profitability.

Competitor response and marketing

Tesla's response to the CX-6e will be crucial in determining the success of the vehicle, and dealers should be prepared for a potential marketing and pricing war between the two brands - Mazda will need to leverage its existing brand loyalty and dealership network to promote the CX-6e and attract customers away from the Tesla Model Y.

Taking action

This week, dealers should review their current stock and ordering plans to ensure they are prepared for the launch of the CX-6e, and consider allocating additional resources to marketing and promoting the vehicle to maximize its sales potential.

Go deeper — ADME analysis

  • VFACTS May 2026: a Tesla outsells every ute, and the market keeps shifting →
  • How a Chinese brand became Australia’s #2 — BYD, Chery, GWM and the new top 10 →