Contact us
Contact us
Our WorkOur Products
About UsOur Process
NewsroomContact Us

Our studio

  • Collingwood
    3/30-34 Oxford Street,
    Collingwood, Victoria 3066

Follow us

Work
  • Our work
  • Our products
  • Our process
  • Newsroom
Company
  • About
  • Process
  • Website support
  • Contact us
Connect
  • Facebook
  • LinkedIn
  • YouTube
Newsletter

Subscribe for marketing insights, campaign ideas and the latest from the ADME team.

© 2026 ADME. All rights reserved.PrivacyTermsEditorial standards
← Newsroom/Sales & market

September 2026 New Vehicle Sales

Compiled by ADME Newsroom from 2 sources

First reported by AADA · 6 October at 4:21 pm

Who's covering this — 2 articles

Industry trade
1
Motoring press
1
Share

The quick read

Full coverage

AADA·Industry trade·6 October at 4:21 pm

September 2026 New Vehicle Sales

Australia’s new vehicle market recorded another positive month in September, with 108,778 vehicles sold, up 0.9 per cent compared with the same month last year. The result brings total new vehicle…

Read at AADA →
CarExpert·Motoring press·6 October at 12:06 pm

VFACTS September 2026: EVs beat petrol, diesel models once again in new-vehicle sales

The Ford Ranger may have been the best-selling vehicle in September 2026, but EVs outsold petrol and diesel models once again.

Read at CarExpert →

More from the newsroom

AutoTalk Australia

Cost pressures help drive strong EV sales: NALSPA

AutoTalk Australia

September sales up 0.9% as Chinese brands take half the top 10

carsales

NEWS7Leapmotor B03X arrives as Australia's cheapest electric SUVCompact electric SUV lands from $29,990 drive-away with up to 382km of rangeCarsales Staff - Oct 6th

CarExpert

Australian EV lobby group blasts "fragmented, paywalled" new-vehicle sales data

FCAI

Sales edge higher amid shifting buyer preferences

AutoTalk Australia

Hino Australia boss Richard Emery elected TIC president

The ADME Newsroom is a news aggregator. Headlines, excerpts and article images remain the property of their original publishers, are shown for the purpose of reporting news, and always link to and credit the original reporting. Items marked “file image” use manufacturer-supplied press imagery of the vehicle referenced; vehicle and brand names are trademarks of their respective owners.

Quick-read summaries and “ADME commentary” are our own, are clearly marked, and are general industry commentary — not financial, legal or purchasing advice. Summaries and commentary may be AI-assisted and can contain errors — always check the original reporting before relying on specifics. Publishers and manufacturers: for corrections, attribution changes or removal, contact advertising@adme.net.au and we'll action it promptly. Read our editorial standards.

Ready to stand out?Tell us about it.

Whether it’s a brand, a campaign or a product that needs to stand out, we’d love to hear about it.

Tell us about your project →
Our studio
  • Collingwood
    3/30-34 Oxford Street,
    Collingwood, Victoria 3066
Call(03) 9417 7107
Emailadvertising@adme.net.au

The quick read

  • The Australian new vehicle market recorded a 0.9 per cent increase in sales in September 2026, with 108,778 vehicles sold.
  • The Ford Ranger was the best-selling vehicle in September 2026.
  • EVs outsold petrol and diesel models once again in September 2026.
  • The September sales figures highlight the importance of having a diverse range of models available.

For dealers: Australian dealers need to be prepared to adapt their stock and marketing strategies to meet the growing demand for EVs and maintain their competitive position in the market.

AI-assisted summary of the coverage below — check the original reporting before relying on specifics.

ADME commentary

The ADME angle

The Ford Ranger's position as the best-selling vehicle in September 2026 is a significant indicator of the ongoing strength of traditional models in the Australian market.

However, the fact that EVs outsold petrol and diesel models once again suggests that consumer preferences are shifting rapidly, and dealers need to be prepared to adapt their stock and marketing strategies accordingly.

What it means for the order bank

Dealers who are not already prioritizing EVs in their ordering may find themselves at a competitive disadvantage, as consumers increasingly expect to see a range of electric options available in showrooms.

The September sales figures also highlight the importance of having a diverse range of models available, as the Ford Ranger's success demonstrates that there is still strong demand for traditional vehicles.

Competitor response and market dynamics

Dealers should be monitoring their competitors' responses to the growing demand for EVs, and be prepared to adjust their pricing and marketing strategies to remain competitive.

The fact that EVs are outselling petrol and diesel models is likely to lead to increased competition in the market, and dealers will need to be proactive in order to maintain their market share.

Taking action

This week, dealers should review their current stock and ordering strategies to ensure they are aligned with the shifting consumer preferences, and consider increasing their allocation of EVs to meet growing demand.

Go deeper — ADME analysis

  • VFACTS May 2026: a Tesla outsells every ute, and the market keeps shifting →
  • How a Chinese brand became Australia’s #2 — BYD, Chery, GWM and the new top 10 →