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NEWS15Atto 2 DM-i makes BYD cheapest EV and PHEV brandChinese brand now offers Australia's cheapest EV and PHEVSarah Varcoe - Sep 28th

Compiled by ADME Newsroom from 7 sources

First reported by carsales · 28 September at 5:00 pm

Who's covering this — 7 articles

Motoring press: 3
EV specialists: 3
Marketplace editorial: 1

Image: carsales

The quick read

Full coverage

carsalesMarketplace editorial28 September at 5:00 pm

NEWS15Atto 2 DM-i makes BYD cheapest EV and PHEV brandChinese brand now offers Australia's cheapest EV and PHEVSarah Varcoe - Sep 28th

Read at carsales →

Chasing CarsMotoring press28 September at 3:37 pm

A new BYD Atto 1 already? All-new generation of Australia’s cheapest EV switches to RWD and gains practicality

Read at Chasing Cars →

CarExpertMotoring press28 September at 12:53 pm

New BYD Atto 1 revealed: Australia’s cheapest EV gets bigger

Read at CarExpert →

EV CentralEV specialists24 September at 10:00 am

BYD has done it again! Atto 2 DM-i becomes Australia’s cheapest PHEV at $24,990

Read at EV Central →

EV CentralEV specialists16 September at 3:00 am

History made! $19,990 BYD Atto 1 becomes Australia’s cheapest new car as EV price war hits new low

Read at EV Central →

Chasing CarsMotoring press15 September at 4:14 pm

BYD Atto 1 2026: new $19,990 driveaway price makes Australia’s thriftiest EV the cheapest car on sale…on road

Read at Chasing Cars →

The DrivenEV specialists15 September at 2:51 pm

BYD stuns market as it slashes price of Australia’s cheapest EV to less than $20,000 driveaway

Read at The Driven →

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← Newsroom/EVs & hybridsChinese brands

NEWS15Atto 2 DM-i makes BYD cheapest EV and PHEV brandChinese brand now offers Australia's cheapest EV and PHEVSarah Varcoe - Sep 28th

Compiled by ADME Newsroom from 7 sources

First reported by carsales · 28 September at 5:00 pm

Who's covering this — 7 articles

Motoring press: 3
EV specialists: 3
Marketplace editorial: 1

Image: carsales

The quick read

BYD has launched the Atto 2 DM-i, a plug-in hybrid small SUV, at a price of $24,990 before on-road costs.
The Atto 2 DM-i has no direct competition in the Australian market.
The Atto 2 DM-i's pricing undercuts the market and puts pressure on other manufacturers to reassess their pricing strategies.
The BYD brand is prioritizing market share over profit margins with the Atto 2 DM-i's pricing.

For dealers: The Atto 2 DM-i's competitive pricing and lack of direct competition make it a significant threat to the sales of other plug-in hybrid small SUVs in the Australian market.

AI-assisted summary of the coverage below — check the original reporting before relying on specifics.

ADME commentary

The ADME angle

The BYD Atto 2 DM-i's pricing of $24,990 before on-road costs will put pressure on other manufacturers to reassess their pricing strategies for plug-in hybrids in the small SUV segment.

What it means for the order bank

The lack of direct competition for the Atto 2 DM-i in the Australian market means that BYD is well-positioned to capture a significant share of the plug-in hybrid small SUV market, potentially at the expense of other brands.

The fact that BYD has been able to undercut the market with the Atto 1 and now the Atto 2 DM-i suggests that the brand is prioritizing market share over profit margins, at least in the short term.

Competitor response

Other manufacturers will need to respond quickly to the Atto 2 DM-i's pricing, either by reducing their own prices or by highlighting the unique features and benefits of their own models.

The Atto 2 DM-i's pricing will also put pressure on dealers to review their own pricing and margin strategies, particularly if they are selling competing models.

Showroom traffic and marketing

The Atto 2 DM-i's competitive pricing and lack of direct competition make it an attractive option for price-sensitive buyers, and dealers should be prepared to handle a potential increase in showroom traffic and inquiries.

Dealers can take advantage of the Atto 2 DM-i's popularity by highlighting the benefits of the BYD brand and the features of the Atto 2 DM-i, and by offering competitive pricing and financing options.

One decisive action a dealer could take this week is to review their inventory and pricing strategies for plug-in hybrid small SUVs and consider offering competitive pricing and promotions to attract buyers who are interested in the Atto 2 DM-i.

Go deeper — ADME analysis