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← Newsroom/EVs & hybrids

Wild looking Renault 8 Gordini returns as electric coupe, but production ruled out

Compiled by ADME Newsroom from 2 sources

First reported by EV Central · 28 September at 12:00 pm

Who's covering this — 2 articles

EV specialists: 1
Motoring press: 1

Image: EV Central

The quick read

Renault has revived the 1960s Renault 8 Gordini as a two-seat electric coupe concept.
The concept features rear-wheel drive and a 270hp power output.
Production of the Renault 8 Gordini has been ruled out.
The concept celebrates the original Renault 8 sedan.

For dealers: Australian dealers can leverage the interest generated by the Renault 8 Gordini concept to promote other Renault models and attract new customers to their showrooms.

AI-assisted summary of the coverage below — check the original reporting before relying on specifics.

ADME commentary

The ADME angle

The Renault 8 Gordini's revival as an electric coupe concept is a clear indication that the French manufacturer is exploring new avenues to revive its heritage models and appeal to a new generation of car enthusiasts.

This move is likely to generate significant buzz and interest among car enthusiasts, which could potentially translate to increased showroom traffic for Renault dealerships in Australia.

What it means for the order bank

The fact that the Renault 8 Gordini is a two-seat electric coupe with rear-wheel drive and a 270hp power output suggests that Renault is targeting a niche market, potentially competing with other premium electric coupes in the Australian market.

The production of the Renault 8 Gordini has been ruled out, which means that Australian dealers will not have to worry about stocking and ordering this particular model, but they can still leverage the interest and excitement generated by the concept to promote other Renault models.

Competitor response and marketing

Other manufacturers, particularly those with a strong heritage of performance models, may respond to Renault's move by unveiling their own electric coupe concepts or production models, which could lead to increased competition in the Australian market.

Renault's decision to revive the Gordini brand as an electric coupe concept also highlights the importance of marketing and lead handling, as dealers will need to be prepared to handle inquiries and interest from potential customers who are drawn to the brand's heritage and performance credentials.

Taking action

This week, Australian Renault dealers can take a decisive action by reviewing their marketing strategies and preparing to leverage the interest generated by the Renault 8 Gordini concept to promote their existing models and attract new customers to their showrooms.

Go deeper — ADME analysis