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Nissan Formula E Team retains Sam Bird and Abbi Pulling for Season 13

Compiled by ADME Newsroom from 1 source

First reported by Nissan Australia · 29 October at 6:00 pm

Who's covering this — 1 article

OEM newsrooms: 1

Image: Nissan Australia

The quick read

Full coverage

Nissan AustraliaOEM newsrooms29 October at 6:00 pm

Nissan Formula E Team retains Sam Bird and Abbi Pulling for Season 13

Nissan Formula E Team will continue with Sam Bird as its reserve and development driver and Abbi Pulling as its rookie and simulator driver for the 2026/27 ABB FIA Formula E World Championship.

Read at Nissan Australia →

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← Newsroom/From the OEMs

Nissan Formula E Team retains Sam Bird and Abbi Pulling for Season 13

Compiled by ADME Newsroom from 1 source

First reported by Nissan Australia · 29 October at 6:00 pm

Who's covering this — 1 article

OEM newsrooms: 1

Image: Nissan Australia

The quick read

Nissan Formula E Team retains Sam Bird as reserve and development driver for Season 13
Abbi Pulling continues as rookie and simulator driver for the 2026/27 ABB FIA Formula E World Championship
The team's driver lineup remains consistent for the upcoming season
Nissan's commitment to Formula E is evident in its driver retention strategy

For dealers: Australian dealers can leverage Nissan's involvement in Formula E to attract customers interested in electric vehicles and motorsports

AI-assisted summary of the coverage below — check the original reporting before relying on specifics.

ADME commentary

The ADME angle

Nissan's decision to retain Sam Bird and Abbi Pulling for Season 13 demonstrates the brand's focus on consistency and performance in the electric vehicle racing scene

Driver Lineup and Brand Image

The retention of Bird and Pulling suggests that Nissan values the experience and skills they bring to the team, which can positively impact the brand's image and appeal to customers

The consistency of the driver lineup can also contribute to a sense of stability and reliability, which are essential for building trust with potential customers

Electric Vehicle Marketing Opportunities

Nissan's involvement in Formula E provides a unique marketing opportunity for Australian dealers to promote the brand's electric vehicles, such as the Leaf, and attract customers who are interested in sustainable and high-performance vehicles

By highlighting Nissan's commitment to electric vehicle racing, dealers can differentiate themselves from competitors and appeal to a niche market of customers who value innovation and environmental responsibility

Actionable Steps for Dealers

This week, dealers can take the initiative to promote Nissan's Formula E team and its electric vehicles through social media campaigns, in-store displays, and special events, which can help drive showroom traffic and generate leads

By leveraging Nissan's involvement in Formula E, dealers can create a compelling narrative that showcases the brand's commitment to innovation, performance, and sustainability, and attracts customers who share these values

The quick read

Full coverage

Nissan AustraliaOEM newsrooms29 October at 6:00 pm

Nissan Formula E Team retains Sam Bird and Abbi Pulling for Season 13

Nissan Formula E Team will continue with Sam Bird as its reserve and development driver and Abbi Pulling as its rookie and simulator driver for the 2026/27 ABB FIA Formula E World Championship.

Read at Nissan Australia →