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← Newsroom/From the OEMs

Toyota | RAV4 Long Live Recreation | Multimedia

Compiled by ADME Newsroom from 2 sources

First reported by Toyota Australia · 1 November at 9:00 am

Who's covering this — 2 articles

OEM newsrooms
1
EV specialists
1
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Image: Toyota Australia

The quick read

Full coverage

Toyota Australia·OEM newsrooms·1 November at 9:00 am

Toyota | RAV4 Long Live Recreation | Multimedia

Connected tech, is all the screen time you need.

Watch at Toyota Australia →
EV Central·EV specialists·30 October at 3:00 am

Toyota RAV4 PHEV undercut: GWM Haval H7 plug-in hybrid medium SUV launches at $49,990 drive-away

GWM Haval H7 PHEV launches from $49,990 drive-away, undercutting Toyota RAV4 PHEV with 320kW, all-wheel drive and a claimed 137km electric range. The post Toyota RAV4 PHEV undercut: GWM Haval H7…

Read at EV Central →

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The quick read

  • GWM Haval H7 PHEV launches from $49,990 drive-away, undercutting Toyota RAV4 PHEV
  • The Haval H7 PHEV boasts 320kW, all-wheel drive and a claimed 137km electric range
  • This pricing positions the Haval H7 PHEV as a competitive alternative in the PHEV segment
  • The launch of the Haval H7 PHEV may impact Toyota RAV4 PHEV sales

For dealers: Australian dealers should be prepared to address customer inquiries about the Haval H7 PHEV and its competitive pricing

AI-assisted summary of the coverage below — check the original reporting before relying on specifics.

ADME commentary

The ADME angle

The Haval H7 PHEV's aggressive pricing strategy, starting at $49,990 drive-away, will likely put pressure on Toyota RAV4 PHEV sales and force dealers to reassess their pricing and margin expectations

Pricing and Margin Pressure

The Toyota RAV4 PHEV will need to demonstrate significant advantages over the Haval H7 PHEV to justify any price premium, which could be a challenge given the Haval's impressive specs, including 320kW and all-wheel drive

The Haval H7 PHEV's claimed 137km electric range is also a key selling point, and dealers will need to be prepared to address customer questions about the vehicle's capabilities and compare it to the Toyota RAV4 PHEV

Competitor Response and Marketing

Toyota dealers may need to rely on the strength of the Toyota brand and the RAV4's reputation to maintain sales, but this will require effective marketing and lead handling to counter the Haval H7 PHEV's competitive pricing and specs

Dealers should focus on highlighting the unique features and benefits of the Toyota RAV4 PHEV, such as its proven track record and comprehensive warranty, to differentiate it from the Haval H7 PHEV and justify any price difference

Taking Action

This week, dealers should review their pricing and inventory strategies for the Toyota RAV4 PHEV and be prepared to address customer inquiries about the Haval H7 PHEV, with a focus on demonstrating the value and advantages of the Toyota brand and its products