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← Newsroom/Policy & safety

Ram 2500 and 3500 recalled

Compiled by ADME Newsroom from 1 source

First reported by CarExpert · 26 October at 2:59 pm

Who's covering this — 1 article

Motoring press: 1

Image: CarExpert

The quick read

More than 600 Ram 2500 and 3500 pickups are being recalled due to a brake issue.
A remedy for the issue is not yet available.
The recall affects Ram 2500 and 3500 pickups.
The issue is related to the vehicle's brakes.

For dealers: Australian dealers selling Ram vehicles need to be aware of the recall to inform customers and manage expectations.

AI-assisted summary of the coverage below — check the original reporting before relying on specifics.

ADME commentary

The ADME angle

The recall of over 600 Ram 2500 and 3500 pickups due to a brake issue will likely impact customer trust in the brand, potentially affecting showroom traffic and sales.

Impact on Sales

Ram's inability to provide a remedy for the issue yet may lead to frustrated customers and a loss of sales, as customers may choose to wait for the issue to be resolved before making a purchase.

The brake issue affecting the Ram 2500 and 3500 pickups may also impact the pricing and margin of these vehicles, as dealers may need to offer discounts or incentives to mitigate the negative impact of the recall.

Competitor Response

Competitors in the pickup segment, such as Ford and Chevrolet, may use the recall to their advantage by highlighting the reliability and safety of their own vehicles, potentially drawing customers away from Ram.

The recall may also impact the way dealers handle leads and customer inquiries, as they will need to be transparent about the issue and the lack of a remedy, while also trying to maintain customer interest in the brand.

Mitigating the Impact

To mitigate the impact of the recall, dealers could focus on promoting other Ram models that are not affected by the issue, while also keeping customers informed about the progress of the remedy and the expected timeline for its implementation.

One decisive action a dealer could take this week is to proactively reach out to customers who have purchased or are interested in purchasing a Ram 2500 or 3500 pickup, to inform them about the recall and provide updates on the status of the remedy.

Go deeper — ADME analysis