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← Newsroom/EVs & hybridsUtes & 4x4s

We Didn’t Expect This… Toyota Landcruiser 300 Series diesel vs hybrid comparison review

Compiled by ADME Newsroom from 1 source

First reported by Chasing Cars · 27 September at 5:30 pm

Who's covering this — 1 article

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Image: Chasing Cars

The quick read

Full coverage

Chasing Cars·Motoring press·27 September at 5:30 pm

We Didn’t Expect This… Toyota Landcruiser 300 Series diesel vs hybrid comparison review

The Toyota Landcruiser 300 Series finally has a hybrid option in Australia but, weirdly, it’s actually thirstier than the existing diesel! With an extra 110kW and 90Nm, the 300 Series GR Sport…

Watch at Chasing Cars →

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The quick read

  • The Toyota Landcruiser 300 Series hybrid is thirstier than the diesel model.
  • The 300 Series GR Sport hybrid has an extra 110kW and 90Nm of power.
  • The hybrid model's fuel consumption may impact customer perceptions of hybrid vehicles in the 4x4 segment.
  • Dealers must be prepared to address fuel efficiency concerns and promote the hybrid's performance benefits.

For dealers: The Landcruiser 300 Series hybrid's higher fuel consumption than the diesel model matters because it will require dealers to adjust their sales approach and marketing strategies to effectively promote the vehicle's value proposition.

AI-assisted summary of the coverage below — check the original reporting before relying on specifics.

ADME commentary

The ADME angle

The Toyota Landcruiser 300 Series hybrid being thirstier than the diesel will directly impact customer perceptions of hybrid vehicles in the 4x4 segment, potentially slowing sales of hybrid models.

What it means for the order bank

Dealers with existing diesel Landcruiser 300 Series stock may see increased interest from customers who prioritize fuel efficiency, as the hybrid option's higher fuel consumption becomes a talking point.

The extra 110kW and 90Nm in the 300 Series GR Sport hybrid will still appeal to customers seeking high-performance 4x4s, but dealers must be prepared to address fuel efficiency concerns.

Competitor response and marketing

Rivals like other 4x4 manufacturers may seize on the Landcruiser 300 Series hybrid's fuel consumption to promote their own models, forcing Toyota dealers to defend their product's value proposition.

Dealers should focus on the GR Sport's performance benefits and the Landcruiser's reputation for reliability and durability to counter competitor attacks and maintain customer interest.

Action plan

This week, dealers should review their marketing materials and sales scripts to ensure they effectively communicate the unique selling points of the Landcruiser 300 Series hybrid and diesel models, and be prepared to compare fuel efficiency and performance data with customers.

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