Contact us
Contact us
Our WorkOur Products
About UsOur Process
NewsroomContact Us

Our studio

  • Collingwood
    3/30-34 Oxford Street,
    Collingwood, Victoria 3066

Follow us

Work
  • Our work
  • Our products
  • Our process
  • Newsroom
Company
  • About
  • Process
  • Website support
  • Contact us
Connect
  • Facebook
  • LinkedIn
  • YouTube
Newsletter

Subscribe for marketing insights, campaign ideas and the latest from the ADME team.

© 2026 ADME. All rights reserved.PrivacyTermsEditorial standards
← Newsroom/Sales & market

Alfa Romeo Tonale 2027: Italian marque addresses compact SUV’s niggles to compete with BMW X1 and Cupra Formentor

Compiled by ADME Newsroom from 1 source

First reported by Chasing Cars · 9 September at 4:09 pm

Who's covering this — 1 article

Motoring press
1
Share

Image: Chasing Cars

The quick read

Full coverage

Chasing Cars·Motoring press·9 September at 4:09 pm

Alfa Romeo Tonale 2027: Italian marque addresses compact SUV’s niggles to compete with BMW X1 and Cupra Formentor

Alfa Romeo has updated its Tonale as it hopes to increase Australian sales beyond what has, to date, proven a trickle for the marque’s first-ever small SUV. Making a big deal of getting “the right…

Read at Chasing Cars →

More from the newsroom

The Driven

Surge in electric car sales puts added strains on Australia’s stretched EV charging network

AutoTalk Australia

Electrified outsells petrol in Queensland as MTAQ presses on workshop capability

CarExpert

Leapmotor says nine in 10 buyers wouldn’t choose another Stellantis brand

AutoTalk Australia

Used sales rise again but dealer share slips to 40.9%

AADA

Used Car Market Picks Up Pace as VIC Edges NSW

The ADME Newsroom is a news aggregator. Headlines, excerpts and article images remain the property of their original publishers, are shown for the purpose of reporting news, and always link to and credit the original reporting. Items marked “file image” use manufacturer-supplied press imagery of the vehicle referenced; vehicle and brand names are trademarks of their respective owners.

Quick-read summaries and “ADME commentary” are our own, are clearly marked, and are general industry commentary — not financial, legal or purchasing advice. Summaries and commentary may be AI-assisted and can contain errors — always check the original reporting before relying on specifics. Publishers and manufacturers: for corrections, attribution changes or removal, contact advertising@adme.net.au and we'll action it promptly. Read our editorial standards.

Ready to stand out?Tell us about it.

Whether it’s a brand, a campaign or a product that needs to stand out, we’d love to hear about it.

Tell us about your project →
Our studio
  • Collingwood
    3/30-34 Oxford Street,
    Collingwood, Victoria 3066
Call(03) 9417 7107
Emailadvertising@adme.net.au

The quick read

  • Alfa Romeo has updated its Tonale compact SUV to boost Australian sales.
  • The Tonale competes with models like the BMW X1 and Cupra Formentor.
  • The update aims to address issues that have held back Tonale sales to date.
  • The success of the updated Tonale will depend on effective communication of its value proposition.

For dealers: The updated Tonale presents an opportunity for Australian dealers to increase sales and revenue in the competitive compact SUV segment.

AI-assisted summary of the coverage below — check the original reporting before relying on specifics.

ADME commentary

The ADME angle

Alfa Romeo's update to the Tonale is a clear attempt to boost sales in the Australian market, where the model has so far underperformed.

The compact SUV segment is highly competitive, with established players like BMW and its X1 model, as well as newer entrants like the Cupra Formentor.

Competitor Landscape

The Tonale's poor sales to date suggest that Alfa Romeo has struggled to convince buyers to choose its model over more established rivals.

The update to the Tonale will need to address the specific issues that have held it back, such as perceived quality or equipment levels, if it is to have any chance of success.

Sales Strategy

Australian dealers will need to be prepared to highlight the changes and improvements made to the Tonale, and to persuade potential buyers that it is a viable alternative to more established models.

The success of the updated Tonale will depend on Alfa Romeo's ability to effectively communicate its value proposition to buyers, and to differentiate it from its competitors.

Call to Action

This week, dealers should review their current Tonale stock and pricing, and prepare to promote the updated model to potential buyers, emphasizing its unique features and benefits.

Go deeper — ADME analysis

  • VFACTS May 2026: a Tesla outsells every ute, and the market keeps shifting →
  • How a Chinese brand became Australia’s #2 — BYD, Chery, GWM and the new top 10 →