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Chery to tune its cars locally through Australian R&D centre

Compiled by ADME Newsroom from 1 source

First reported by AutoTalk Australia · 23 October at 9:54 am

Who's covering this — 1 article

Industry trade: 1

Full coverage

AutoTalk AustraliaIndustry trade23 October at 9:54 am

Chery to tune its cars locally through Australian R&D centre

Chery is setting up an Australian research and development centre with local engineers to adapt models from any of its brands before they go on sale here.

Read at AutoTalk Australia →

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← Newsroom/Chinese brands

Chery to tune its cars locally through Australian R&D centre

Compiled by ADME Newsroom from 1 source

First reported by AutoTalk Australia · 23 October at 9:54 am

Who's covering this — 1 article

Industry trade: 1

Chery is setting up an Australian research and development centre to adapt models before they go on sale
Local engineers will be used to tune Chery's cars for the Australian market
The centre will work on models from any of Chery's brands
The move is aimed at improving the suitability of Chery's cars for Australian conditions

For dealers: This development matters to Australian dealers because it could lead to more competitive and appealing products from Chery, potentially increasing showroom traffic and sales

AI-assisted summary of the coverage below — check the original reporting before relying on specifics.

ADME commentary

The ADME angle

Chery's decision to establish a local R&D centre is a clear indication that the company is committed to succeeding in the Australian market

What it means for product competitiveness

By adapting its models to local conditions, Chery can improve the performance, fuel efficiency, and overall driving experience of its cars, making them more appealing to Australian buyers

This could lead to increased showroom traffic and sales for dealers who stock Chery models, as well as improved customer satisfaction and loyalty

Impact on competitor response

The move by Chery to establish a local R&D centre may prompt other Chinese brands to reconsider their strategies for the Australian market, potentially leading to a more competitive and dynamic market

Dealers who currently stock Chery models or are considering adding them to their lineup should be prepared to capitalize on the potential benefits of this development, including increased customer interest and loyalty

Action for dealers

This week, dealers can take the decisive action of contacting Chery's local representatives to discuss the potential benefits and timing of the new R&D centre and how it can support their sales and marketing efforts

Go deeper — ADME analysis

The quick read

Full coverage

AutoTalk AustraliaIndustry trade23 October at 9:54 am

Chery to tune its cars locally through Australian R&D centre

Chery is setting up an Australian research and development centre with local engineers to adapt models from any of its brands before they go on sale here.

Read at AutoTalk Australia →