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© 2026 ADME. All rights reserved.PrivacyTermsEditorial standards
← Newsroom/Sales & market

Sales edge higher amid shifting buyer preferences

Compiled by ADME Newsroom from 1 source

First reported by FCAI · 6 October at 11:26 am

Who's covering this — 1 article

Industry trade
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The quick read

Full coverage

FCAI·Industry trade·6 October at 11:26 am

Sales edge higher amid shifting buyer preferences

Australia’s new vehicle market recorded 102,924 sales in September 2026, up 0.9 per cent from the same month last year. Acting chief executive Dianne O’Hara said the result showed that the shift…

Read at FCAI →

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The quick read

  • Australia's new vehicle market recorded 102,924 sales in September 2026, up 0.9 per cent from the same month last year.
  • The result shows a shift in buyer preferences, according to acting chief executive Dianne O'Hara.
  • The increase in sales suggests that some dealers are successfully adapting to the changing market conditions.
  • Dealers must adjust their sales strategies to cater to the evolving needs and preferences of their customers.

For dealers: Australian dealers must adapt their sales strategies to cater to the evolving needs and preferences of their customers to remain competitive in a shifting market.

AI-assisted summary of the coverage below — check the original reporting before relying on specifics.

ADME commentary

The ADME angle

The 0.9 per cent increase in new vehicle sales in September 2026 indicates that Australian buyers are still active in the market, despite shifting preferences.

This shift in buyer preferences is likely driven by various factors, including changes in lifestyle, environmental concerns, and technological advancements.

What it means for sales strategy

Australian dealers must adapt their sales strategies to cater to the evolving needs and preferences of their customers, focusing on the features and benefits that resonate with them.

The fact that sales have edged higher suggests that some dealers are already successfully adjusting their approaches, and others can learn from their experiences.

Competitor response and market dynamics

The slight increase in sales also implies that some manufacturers and dealers are more effectively responding to the shifting market conditions than others, which could lead to changes in market share and competitive dynamics.

Dealers who fail to adjust their strategies risk losing ground to their more agile competitors, who are better positioned to capitalize on the changing buyer preferences.

Taking action

This week, dealers can review their sales data and customer feedback to identify areas where they can improve their offerings and sales approaches to better align with the shifting buyer preferences, and make targeted adjustments to stay competitive.

Go deeper — ADME analysis

  • VFACTS May 2026: a Tesla outsells every ute, and the market keeps shifting →
  • How a Chinese brand became Australia’s #2 — BYD, Chery, GWM and the new top 10 →